Croation Public Relations Association organized 12th Conference on November 24-25th 2011 whose guest was Marko Selakovic, Board member of the Serbian Public Relations Association and CEO of StratCom Agency .
This year, the participants had the opportunity to hear the lectures of Croatian and foreign speakers about the latest trends in the field of public relations.
Throughout the two days of conference in the great hall of Imax, Cinemax Theater at the Arena, the participants could attend lectures of Zoltan Barackai, world renowned expert in the field of strategic management and Kevin Keohan from the UK, who was talking about internal communications, Claudie Salvi, one of the world leading experts in PR, Dejan Verichic, professor of Faculty of Social Sciences in Ljubljana and Pedja Asanin Gola, a representative of the Slovenian Public Relations Association.
Croatian lecturers also took part at 12th Conference. Dr. Bozo Skoko professor of Faculty of Political Sciences in Zagreb and Dr. Ivan Tana professor of VERN University turned to audience through their presentation. At the same time, they were the moderators of roundtables discussion entitled How to brand yourself?
There were a large number of lectures in various areas of the PR profession on 12th Conference. But certainly, the greatest emphasis was placed at the Panel Discussions: How to improve internal relations in the public sector, What are the new tasks and issues of professional training of PR Agencies, How to protect intellectual property rights, What is the future of sponsorship in sports …
Within the 12th Conference, Croation Public Relations Association has awarded Grand Prix that represents the annual prize for best accomplishment in public relations for 2011 year. The Grand Prix winners were the Premise Agency in the category of the public sector, Erste Bank in the category of corporate sector, Madison Consulting for project All for her in field of social responsibility and Croation Post Office in the category of internal communication.
It is necessary to point out that 12th Conference had the humanitarian character. During these two days, participants and guests could give donations to the Red Noses Association for the purpose of children in hospitals.
